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This dissertation builds on this stream of research in three important ways. First, I contribute to the discussion of why consumers use brands to express identity by identifying two motivations that have been overlooked in the literature: Secondly, in addition to addressing why consumers use brands as vehicles of identity expression, this dissertation also looks at who prefers identity-expressive brands and circumstances under which they are more likely to prefer such brands.
Finally, this dissertation also examines the implications of identity-expressive brands in areas of consumer behavior outside of the literature on brands and consumer-brand relationships.
Specifically, I argue that the identity associations of goods will moderate the endowment effect. In line with the ownership account for the endowment effect, I propose that owning a good leads to a psychological association with the good and that identity associations can strengthen or weaken this possession-self link and subsequently moderate the valuations owners place on such goods.
Thus, I extend the discussion of brands and products as identity-expressive vehicles beyond the questions of who, why, and when to further understand the much larger implications of such findings. I conclude with a discussion of implications of my findings and suggestions for future research.Ownership concentration, multiple large shareholdings, control-ownership wedge, institutional shareholdings, family shareholdings, managerial shareholdings Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are.
teaches “responsibility” and develops “self identity” fail to assist the student in articulating and supporting a position on the relationship between ownership and s ense of self. The essay . Perception of Belonging Essay Sample.
An individual’s perceptions of belonging evolve in response to the passage of time and interaction with their world. I believe ownership and knowledge of any certain skill can certainly add to a sense of self identity, character identity, and an understanding the importance of learning a skill.
A sense of “owning” an intangible skill of an endless list is important towards a strong development with creating a sense of self. Body ownership has been argued to be a sort of knowledge that that your body belongs to you, and is constantly there, is a basis for the aspect of self-awareness.
Individuals suffering from for example schizophrenia, autism, epilepsy, neuropathic pain, anorexia nervosa, and bulimia have been found to have a disturbance in their body ownership. Identity has been defined as 'a sense of self that develops as the child differentiates from parents and family and takes a place in society.
We will write a custom essay sample on Sociology: Identity specifically for you for only $ $/page. Property ownership has become dispersed which making property ‘a decreasing source of.