Unloading the ships proved to be a logistical problem because the narrow river neck was shallow and muddy. General George Washington had situated the American forces, about 20,strong, between Head of Elk and Philadelphia. Because of the delay disembarking from the ships, Howe did not set up a typical camp but quickly moved forward with the troops. As a result, Washington was not able to accurately gauge the strength of the opposing forces.
We are The battle of the brands old you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Log in or go back to the homepage. The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
Do brands still matter? Yes, "brands are important, even to millennials, but not necessarily incumbent brands," Sanford C. Bernstein stated in a report this week, summarizing a consumer summit it hosted in New York. And that could be a troubling sign for the big companies that dominate when it comes to ad spending.
Unfortunately, for many of our large coverage companies, this runs amok of their long-established brands as those are often identified as faceless machines of profitability and propaganda by many consumers, not as trustworthy or even high quality.
But "so far it remains a challenge for large companies to re-brand an incumbent brand and develop trust. Consider one recent example involving Tyson Foods.
The latest video includes some of the same footage shown in earlier videos about the group's undercover investigation, which included Candice Bergen on screen and in voiceover.
Tyson said the latest video is a compilation of footage released months ago that it has already addressed, noting that the farmers shown no longer raise chickens for the company and workers shown mishandling birds were fired. Mercy For Animals responded that it wants to see Tyson use its clout to change industry practices, pushing for it to replace live-shackle slaughtering with what's called "controlled atmosphere killing.
French's new Buffalo Ketchup Credit: French's Plenty of big food brands are trying to reclaim consumer trust by overhauling their products as part of the so-called "clean label movement. Meanwhile, French's has launched two new products: Onto some more lighthearted news -- like Christmas sweater marketing.
Last week, Lowdown covered Skyy Vodka's "sweater bottle" that is part of a holiday campaign. Now comes Miller Lite, which has enlisted Brooklyn-based street artist London Kaye to design and build a giant knit holiday sweater-themed billboard at the corner of 7th Avenue and 49th Street in New York City.
Zagging to high-school sports wasn't part of any grand plan. It all came from a fan letter the school's equipment manager, Sam Brough, wrote to the brand with "before" and "after" pictures of team uniforms treated with the product, said Michael Vercelletto, OxiClean group brand manager.
He also got a jersey from the team, which he brought to the brand's annual planning meeting, just as an inspirational aside to show "we're impacting people's lives here. Vercelletto got such good reaction internally to the story that he ultimately decided to visit the school this fall, bringing a camera crew that shot footage for the ads.
Red Robin Gourmet Burgers made two non-hamburger marketing announcements this week. First, its two kids' pasta meals will now officially be "bottomless," so hungry kids can get refills of mac and cheese or pasta with sauce like its patrons get refills on drinks and fries.
The kids' pasta had been secretly bottomless until the practice was rescinded in June, and the chain said letters from kids and other feedback led to its less-than-secret return. Ask and you shall receive! Check out this special announcement about our kids pasta from our CEO!!
No idea whether Saint West qualifies. It's part of the ongoing NameThatChicken contest for a sandwich that includes a grilled chicken breast, arugula, fontina cheese, peppered bacon and oven-roasted tomato aioli.
In other restaurant news, Buffalo Wild Wings is using a variety of marketing tactics to promote the chain and its second-year sponsorship of the Citrus Bowl. Zesty Citrus Sauce, created in partnership with Mountain Dew, will be a limited-time sauce available Dec.
Spectators at the game the Jan. A video board at the game will stream reactions from restaurants in the team's regions: Meanwhile, McDonald's Canada is entering the next phase of a contest in which restaurant employees submit menu ideas. The contest was pulled together by creative agency Cossette and the Ontario Regional McDonald's marketing team and included a video poking fun at company secrecy efforts.
Finally, a couple of notes about holiday shopping.Like Old School Hip-Hop, it never died all the way.
The stars and careers that were launched by the social networking site helped make artists like Drake, Soulja Boy, and Sean Kingston a part of. A NEW ROUND IN THE BATTLE OF THE BRANDS Can new entrants like Dollar Shave Club break the hegemony of the branded of them over a hundred years old—has largely been due to pon brands, and Nestlé, which started in the Swiss infant.
Wine & Spirits Wholesalers of America, Inc. 15th Street, N.W. | Suite WSWA Convention. 1 month ago. Don't miss The Tasting Panel Magazine's profile of this year's Brand Battle contenders! See which brands went head-to-head as they pitched to a panel of industry influencers at #WSWA75 Runner up in this year’s Brand Battle is.
Battle of the ketchups: We taste 12, and winner is probably not your favorite brand We tasted 12 leading brands of ketchup in search of the best; they're ranked in the gallery above, from the. Welcome to the old version of this series.
Only one episode (this one) was made of this old series. However I am in the process of making an updated version of this. Blue means defending. Red means attacking. This episode has 3 battles. Credit to all companies in the project for their names. Oct 03, · The most important song on the Union side during the war.
This is dedicated to my great-grandfather, Cade Suran, who served in the 13th Indiana.